Course Descriptions

Department of Marketing

Professors L. L. Berry, P. S. Busch, J. S. Conant (Head), C. M. Futrell, R. T. Hise, S. Jain, S. W. McDaniel, W. M. Pride, V. Shankar, D. M. Szymanski, P. R. Varadarajan; Associate Professors H. Chen, L. G. Gresham, J. H. Leigh, A. Sorescu, M. S. Yadav; Assistant Professors K. Haws, R. Janakiraman, K. Winterich; Clinical Associate Professors J. T. Parish, A. C. Troy, M. R. Zimmer; Clinical Assistant Professor R. Ramkumar; Executive Professor C. Bridges; Senior Lecturer S. Lampo; Lecturers K. Hollinger, S. L. Massey, L. Seipp, K. T. Smith


321. Marketing. (3-0). Credit 3. I, II, S

Institutions, processes and problems involved in transferring goods from producers to consumers; economic and social aspects. Prerequisite: Admission to upper division in Mays Business School.

322. Buyer Behavior. (3-0). Credit 3. I, II, S

Individual and group behavior of consumers or industrial buyers. Application of behavioral science principles to buying situations. Prerequisite: MKTG 321.

323. Marketing Research. (3-0). Credit 3. I, II, S

Nature and uses of marketing research in business; methods of collecting and interpreting marketing information and specific application to problems in marketing. Prerequisites: MKTG 321; INFO 303.

325. Retailing Concepts and Policies. (3-0). Credit 3. II

Policies, methods and procedures of retail management. Prerequisite: MKTG 321.

326. Strategic Retailing. (3-0). Credit 3. I

Companies’ retail strategies in a changing environment; emphasis on the retailing of services. Prerequisite: MKTG 321.

327. Retail Merchandising. (3-0). Credit 3. I, II

Retail theories and best merchandising practices conducive to enhancing sales and profit growth. Prerequisites: MKTG 321; junior or senior classification.

330. Current Issues in Marketing. (3-0). Credit 3. I

New issues and trends concerning marketing activities, such as marketing’s role in poverty, its relations with minority groups and consumerism. Prerequisite: MKTG 321.

344. Marketing Channels Management. (3-0). Credit 3.

II, S Role of retailers, wholesalers and producers in the management of the marketing channel. Prerequisite: MKTG 321.

345. Promotion Strategy. (3-0). Credit 3.

II, S Planning, executing, and controlling of any demand-stimulation practices; advertising, personal selling, packaging, publicity and sales promotion. Prerequisite: MKTG 321.

347. Advertising. (3-0). Credit 3. I

Place of advertising in business, advertising media, methods of advertising, consumer habits and psychology, advertising campaigns, cost analysis, legal and ethical problems in advertising. Prerequisite: MKTG 321.

401. Global Marketing. (3-0). Credit 3. I, II, S

Survey of the aspects involved in marketing products and services in the international market; tariffs, cultural restrictions, business environment and legal restrictions. Prerequisite: MKTG 321. Cross-listed with IBUS 401.

402. International Marketing: Study Abroad. (3-0). Credit 3.

Introduces students to the facets of doing business in an international setting; provides exposure to a variety of foreign cultures; facilitates understanding of the international marketplace in which these students will function. Prerequisites: MKTG 321 or MKTG 409; junior classification; 2.5 GPR overall. Cross-listed with IBUS 402.

403. International Market Entry Strategies. (3-0). Credit 3.

A research-based course in which students prepare an analysis of a country, or region outside the U.S., and use it in the preparation of a marketing plan for a good or service to be introduced and marketed in that country. Prerequisites: MKTG 321 or MKTG 409; concurrent registration in MKTG/IBUS 402; junior or senior classification. Cross-listed with IBUS 403.

409. Introduction to Marketing. (3-0). Credit 3. I, II, S

A survey course of the basic principles of marketing and key decision areas; product, promotion, distribution and pricing. May not be used to satisfy degree requirements for majors in business. Prerequisites: Junior classification; for students other than business and agribusiness majors.

435. Personal Selling. (3-0). Credit 3. I, II, S

General principles of personal selling in both consumer and industrial markets plus specialty selling. Prerequisite: MKTG 321.

436. Sales Management. (3-0). Credit 3.

II, S Problems confronting sales executives; organization of sales departments, product research, selection and recruiting; compensation plans, routing, supervision and cost analysis. Prerequisite: MKTG 321.

438. Strategic Internet Marketing. (3-0). Credit 3. II

Implications of the internet and related digital technologies for marketing strategy; evolution of the electronic marketplace; impact of the electronic marketplace on the marketing mix decisions of firms; competitive advantage; public policy issues; future trends and developments. Prerequisites: MKTG 321; junior or senior classification.

440. Services Marketing. (3-0). Credit 3. II

Prepares students to be effective executives in a services economy; specific strategies for marketing intangible products and improving quality of service; nature and characteristics of services and the success factors in services marketing. Prerequisite: MKTG 321.

442. Product Management. (3-0). Credit 3. I, II

Innovation, planning, and development of new products and revitalization of existing products; product design, packaging and marketing testing. Prerequisite: MKTG 321.

447. Advertising Procedures. (3-0). Credit 3. II

Advertising procedures for newspapers, magazines, radio and television; retail, mail order, national and industrial advertising; advertising agencies; advertising research. Prerequisite: MKTG 321; approval of instructor.

448. Marketing Management. (3-0). Credit 3. I, II, S

Marketing decision-making in case situations; integration of product, promotion, pricing and distribution strategies for purposes of determining and evaluating marketing strategies. Prerequisite: MKTG 323; graduating marketing senior.

484. Marketing Internship. (3-0). Credit 3.

Professional internship in a for-profit or not-for-profit organization under the supervision of a marketing professional and direction of a Texas A&M University marketing faculty member. Prerequisites: MKTG 321; junior or senior classification; approval of instructor.

485. Directed Studies. Credit 1 to 3 each semester. I, II, S

Directed study of selected problems in the area of marketing not covered in other courses. Prerequisites: MKTG 321; approval of department head; 2.5 GPR in major and overall.

489. Special Topics in… Credit 1 to 4. I, II, S

Selected topics in an identified area of marketing. May be repeated once for credit. Prerequisites: Admission to upper division in Mays Business School and approval of instructor.