Advertising Strategy - Certificate

The Department of Marketing offers BBA undergraduate students interested in advertising several opportunities for building skills specific to that career, and for networking with advertising professionals.  In addition to taking advertising courses students can attend professional conferences, participate in local, regional, and national advertising campaign competitions, and tour top advertising agencies.

Of particular interest is the Certificate in Advertising Strategy, which supplements the BBA degree by providing an opportunity to tailor elective course offerings and build specific advertising skills.  It also provides recruiters a means for identifying top students interested in advertising. Students who earn the Certificate in Advertising are well-prepared for careers in advertising account services or brand management, or they may choose to specialize in related areas such as media planning, social and digital media, or public relations.

The Certificate in Advertising requires three approved advertising related classes, an internship, and active participation in the Aggie Advertising Club. For more information, contact an academic advisor in marketing.

Students pursuing the certificate must complete all program requirements prior to graduation. A certificate notation will be added to the transcript after graduation.

Requirements include 12 hours of specific coursework, with a grade of 'B' or better required in each certificate course.

Required Courses12
Select four of the following:
Social Media and Public Relations
Advertising and Creative Marketing Communications
Innovation and Product Management
Account Planning and Research
Advanced Advertising: Case Competition

Also, an internship in the advertising industry is required. The internship must be for a minimum of 300 hours over 15 weeks or fewer. Academic credit is not required for the internship. However, no more than 20% of work can be clerical or unrelated to the development of professional skills in marketing. The internship must offer meaningful, professional-level learning in areas of sales, advertising, retailing, sports marketing, event planning, or communication. The student must comply with all company regulations, health and safety conditions, and legal requirements.

Internship objectives:

  • Apply academic knowledge in a supervised work environment
  • Build contacts
  • Develop professional competencies
  • Increase understanding of marketing career paths

Finally, active participation in the associated student organization, Aggie Advertising Club is required, for a minimum of 2 semesters. Participation points are earned through various programs and are verified by the organization advisor. Financial aid is available by application through the Department of Marketing.