Analytics and Consulting - Certificate

The Certificate in Analytics and Consulting is open to all BBA undergraduate students. The certificate program complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in analytics or consulting. Students who earn this certificate can work in marketing analytics or consulting positions for marketing, information systems, or organizational structure.

The curriculum emphasizes marketing analytics and marketing consulting as well as a consulting project in corporate social responsibility. The required internship teaches lessons the classroom cannot.

Through the American Marketing Association (AMA) students refine professional skills including networking, leadership, and career preparation. The certificate requires 12 hours of coursework, an internship, and active participation in the AMA’s student organization at Texas A&M.  For more information, contact Hannah Cole, marketing academic advisor, at

Students pursuing the certificate must complete all program requirements prior to graduation. A certificate notation will be added to the transcript after graduation.

Requirements include 12 hours of specific coursework, with a grade of "B" or better required in each certificate course, and have a minimum cumulative GPA of 3.0 by graduation.

Required Courses:9
Marketing Consulting
Marketing Analytics
Corporate Social Responsibility
Select one of the following:3
Retailing Concepts and Policies
Strategic Retailing
Professional Selling
Social Media and Public Relations
Advertising and Creative Marketing Communications
Retail Merchandising
Advanced Retail Case Study
Advanced Selling
Sales Management
Strategic Digital Marketing
Innovation and Product Management
Account Planning and Research
Advanced Advertising: Case Competition
Special Topics in...
Total Semester Credit Hours12

Also, an internship in the sales industry is required. The internship must be for a minimum of 300 hours over 15 weeks or fewer. Academic credit is not required for the internship. However, no more than 20% of work can be clerical or unrelated to the development of professional skills in marketing. The internship must offer meaningful, professional-level learning in areas of sales, advertising, retailing, sports marketing, event planning, or communication. The student must comply with all company regulations, health and safety conditions, and legal requirements.

Internship objectives:

  • Apply academic knowledge in a supervised work environment
  • Build contacts
  • Develop professional competencies
  • Increase understanding of career paths in marketing

Active participation in the American Marketing Association is required, for a minimum of 2 semesters.

Finally, participation in the associated student competition, Texas A&M Collegiate Sales Competition, is required.