Marketing - BBA, Advertising Strategy Track

The Department of Marketing offers students interested in advertising several opportunities for building skills specific to that career, and for networking with advertising professionals.  In addition to taking advertising courses, students can attend professional conferences, participate in local, regional, and national advertising campaign competitions, and tour top advertising agencies.

The Advertising Strategy track supplements their degree by tailoring directed elective courses and building specific advertising skills.  It also provides recruiters a means of identifying top students interested in advertising.

Students who complete the Advertising Strategy track are well-prepared for careers in advertising account services or brand management, or they may choose to specialize in related areas such as media planning, social and digital media, or public relations.

 

Lower-Level Business Program

First Year
FallSemester Credit Hours
MATH 141Finite Mathematics 13
American history 23
Communication 3
Select one of the following:
Public Speaking  
Argumentation and Debate  
Composition and Rhetoric  
Life and physical sciences 3
Social and behavioral sciences 3
 Term Semester Credit Hours15
Spring
ECON 202Principles of Economics 3
MATH 142Business Calculus 13
American history 23
Language, philosophy and culture 3
Life and physical sciences 3
 Term Semester Credit Hours15
Second Year
Fall
ACCT 229Introductory Accounting 3
ECON 203Principles of Economics 3
ISYS 210Fundamentals of Information Systems 3
POLS 206American National Government 23
Communication 3
Select one of the following:
Public Speaking  
Argumentation and Debate  
Composition and Rhetoric  
 Term Semester Credit Hours15
Spring
ACCT 230Introductory Accounting 3
MGMT 211Legal and Social Environment of Business 3
POLS 207State and Local Government 23
Creative arts 3
Life and physical sciences 3
 Term Semester Credit Hours15
 Total Semester Credit Hours: 60
1

MATH 131, MATH 151 and MATH 171 will be accepted in lieu of MATH 142. MATH 152, MATH 166 and MATH 172 will be accepted in lieu of MATH 141.

2

For those students under ROTC contract, see Requirement 7 of the "Requirements for a Baccalaureate Degree".

Management Information Systems: BUAD students intending to major in Mangement Information Systems must add ISYS 250 Business Programming Logic and Design (3 credits) to sophomore year curriculum in Business (lower level). The creative arts elective or a communication elective can be taken during the junior year.

Business Honors: BUAD students admitted to Business Honors must add (1) BUSN 125 Business Learning Community I (3 credits) to the freshman year curriculum and (2) BUSN 205 Integrated Worklife Competencies (3 credits) to the sophomore year curriculum in Business (lower level). The creative arts elective and a communication elective can be taken during the junior year.

Upper-Level Marketing Program

Third Year
FallSemester Credit Hours
FINC 341Business Finance 3
MGMT 363Managing People in Organizations 3
MKTG 321Marketing 13
MKTG 404Advanced Excel for Marketing Managers 1
SCMT 303Statistical Methods 3
General elective 22
 Term Semester Credit Hours15
Spring
MKTG 322Consumer Behavior 3
MKTG 323Marketing Research 3
SCMT 364Operations Management 3
Directed elective 33
International elective 43
 Term Semester Credit Hours15
Fourth Year
Fall
Marketing elective 53
Directed elective 33
Directed elective 33
General elective 23
International elective 43
 Term Semester Credit Hours15
Spring
MGMT 466Strategic Management 3
MKTG 448Marketing Strategy 13
Marketing elective 53
Directed elective 33
General elective 23
 Term Semester Credit Hours15
 Total Semester Credit Hours: 60
1

This course is an approved writing-designated (W) or oral communication (C) business course. See your academic advisor for additional information.

2

Elective courses are open to any course offered for University credit, except ACCT 209, ACCT 210, FINC 409, IBUS 301, ISYS 209, KINE 198, MGMT 209, MGMT 309, MKTG 409, SCMT 309. Additional restrictions may apply: see academic advisor for information. May be taken on a satisfactory/unsatisfactory basis.

3

Twelve hours required. Select from MKTG 345, MKTG 347, MKTG 445, MKTG 447 and MKTG 442.

4

Six hours required. A complete list of approved courses is available in the Undergraduate Advising Office, 238 Wehner Building. The six hours of approved international elective courses simultaneously fulfill the University's International and Cultural Diversity Graduation requirement.

5

Six hours required. Any MKTG course (except required MKTG courses and MKTG 409) and IBUS 401-IBUS 403. A maximum of 6 hours of MKTG 402/IBUS 402, MKTG 403/IBUS 403, MKTG 484, MKTG 485, BUSN 392 may be used.