Marketing - BBA, Analytics and Consulting Track

The Analytics and Consulting track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in analytics or consulting. The curriculum emphasizes Marketing Analytics and Marketing Consulting as well as a consulting project in corporate social responsibility.

Students who complete this track can work in marketing analytics or consulting positions for Marketing, Information Systems, or Organizational Structure.  

 

Lower-Level Business Program

First Year
FallSemester Credit Hours
MATH 141Finite Mathematics 13
American history 23
Communication 3
Select one of the following:
Public Speaking  
Argumentation and Debate  
Composition and Rhetoric  
Life and physical sciences 3
Social and behavioral sciences 3
 Term Semester Credit Hours15
Spring
ECON 202Principles of Economics 3
MATH 142Business Calculus 13
American history 23
Language, philosophy and culture 3
Life and physical sciences 3
 Term Semester Credit Hours15
Second Year
Fall
ACCT 229Introductory Accounting 3
ECON 203Principles of Economics 3
ISYS 210Fundamentals of Information Systems 3
POLS 206American National Government 23
Communication 3
Select one of the following:
Public Speaking  
Argumentation and Debate  
Composition and Rhetoric  
 Term Semester Credit Hours15
Spring
ACCT 230Introductory Accounting 3
MGMT 211Legal and Social Environment of Business 3
POLS 207State and Local Government 23
Creative arts 3
Life and physical sciences 3
 Term Semester Credit Hours15
 Total Semester Credit Hours: 60
1

MATH 131, MATH 151 and MATH 171 will be accepted in lieu of MATH 142. MATH 152, MATH 166 and MATH 172 will be accepted in lieu of MATH 141.

2

For those students under ROTC contract, see Requirement 7 of the "Requirements for a Baccalaureate Degree".

Management Information Systems: BUAD students intending to major in Mangement Information Systems must add ISYS 250 Business Programming Logic and Design (3 credits) to sophomore year curriculum in Business (lower level). The creative arts elective or a communication elective can be taken during the junior year.

Business Honors: BUAD students admitted to Business Honors must add (1) BUSN 125 Business Learning Community I (3 credits) to the freshman year curriculum and (2) BUSN 205 Integrated Worklife Competencies (3 credits) to the sophomore year curriculum in Business (lower level). The creative arts elective and a communication elective can be taken during the junior year.

Upper-Level Marketing Program

Third Year
FallSemester Credit Hours
FINC 341Business Finance 3
MGMT 363Managing People in Organizations 3
MKTG 321Marketing 13
MKTG 404Advanced Excel for Marketing Managers 1
SCMT 303Statistical Methods 3
General elective 22
 Term Semester Credit Hours15
Spring
MKTG 322Consumer Behavior 3
MKTG 323Marketing Research 3
MKTG 430Marketing Consulting 33
SCMT 364Operations Management 3
International elective 43
 Term Semester Credit Hours15
Fourth Year
Fall
MKTG 431Marketing Analytics 33
Marketing elective 53
Marketing elective 53
General elective 23
International elective 43
 Term Semester Credit Hours15
Spring
MGMT 466Strategic Management 3
MKTG 448Marketing Strategy 13
MKTG 432Corporate Social Responsibility 33
Marketing elective 53
General elective 23
 Term Semester Credit Hours15
 Total Semester Credit Hours: 60
1

This course is an approved writing-designated (W) or oral communication (C) business course. See your academic advisor for additional information.

2

General electives are any courses offered for University credit, except ACCT 209, ACCT 210, FINC 409, IBUS 301, ISYS 209, KINE 198, MGMT 209, MGMT 309, MKTG 409, SCMT 309. Additional restrictions may apply: see academic advisor for information. May be taken on a satisfactory/unsatisfactory basis.

3

Directed elective. Required courses MKTG 430, MKTG 431, and MKTG 432.

4

Six hours required. A complete list of approved courses is available in the Undergraduate Advising Office, 238 Wehner Building. The six hours of approved international elective courses simultaneously fulfill the University's International and Cultural Diversity Graduation requirement.

5

Nine hours required. Any MKTG course (except required MKTG courses and MKTG 409) and IBUS 401-IBUS 403. A maximum of 6 hours of MKTG 402/IBUS 402, MKTG 403/IBUS 403, MKTG 484, MKTG 485, BUSN 392 may be used.