MKTG - Marketing (MKTG)

MKTG 321 Marketing

Credits 3. 3 Lecture Hours.

Exploration of the activities and managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, and promotion) decision variables, and social and ethical issues.
Prerequisite: Admission to upper division in Mays Business School.

MKTG 322 Consumer Behavior

Credits 3. 3 Lecture Hours.

Application of behavioral science designed to provide in-depth knowledge of the fundamental theories and concepts of consumer behavior, with an emphasis on consumers in the marketplace as individuals, as decision makers, and as influenced by culture.
Prerequisite: MKTG 321.

MKTG 323 Marketing Research

Credits 3. 3 Lecture Hours.

Nature and uses of marketing research in business; methods of collecting, analyzing and interpreting data needed for business decisions, with specific application to problems in marketing.
Prerequisites: MKTG 321; SCMT 303 or AP STAT 301 or AP STAT 302 or AP STAT 303.

MKTG 325 Retailing Concepts and Policies

Credits 3. 3 Lecture Hours.

Survey of the concepts, policies, theories, and practices for managing a retail firm in a competitive environment; topics include functions of retailers, retail customers, supply chain, legal and ethical behavior, location analysis, pricing, promotion, customer services, and layout.
Prerequisite: MKTG 321.

MKTG 326 Strategic Retailing

Credits 3. 3 Lecture Hours.

Retail strategies such as channels of distribution, private labels, customer service levels, visual presentation, pricing, and marketing mix that influence a retail business model.
Prerequisite: MKTG 321.

MKTG 335 Professional Selling

Credits 3. 3 Lecture Hours.

General principles of personal selling in both consumer and industrial markets plus specialty selling.
Prerequisite: MKTG 321.

MKTG 345 Social Media and Public Relations

Credits 3. 3 Lecture Hours.

Marketing and promotional strategy related to social media, the internet and interactive media; managing publicity and public relations with a wide variety of stakeholders.
Prerequisite: MKTG 321.

MKTG 347 Advertising and Creative Marketing Communications

Credits 3. 3 Lecture Hours.

Advertising and integrated marketing communications; market segmentation and targeting; development of multi-media campaigns; emphasis on enhancing creativity, critical thinking, and communication skills.
Prerequisite: MKTG 321.

MKTG 401/IBUS 401 Global Marketing

Credits 3. 3 Lecture Hours.

Survey of the aspects involved in marketing goods and services in a global marketplace; social, political, legal, and economic issues associated with conducting business globally.
Prerequisite: MKTG 321.
Cross Listing: IBUS 401/MKTG 401.

MKTG 402/IBUS 402 International Marketing: Study Abroad

Credits 3. 3 Lecture Hours.

Introduction to the facets of doing business in an international setting; provides exposure to a variety of foreign cultures; facilitates understanding of the international marketplace in which these students will function.
Prerequisites: MKTG 321 or MKTG 409; junior classification; 2.5 GPR overall.
Cross Listing: IBUS 402/MKTG 402.

MKTG 403/IBUS 403 International Market Entry Strategies

Credits 3. 3 Lecture Hours.

A research-based course in which students prepare an analysis of a country, or region outside the U.S., and use it in the preparation of a marketing plan for a good or service to be introduced and marketed in that country.
Prerequisites: MKTG 321 or MKTG 409; concurrent registration in IBUS 402/MKTG 402 or MKTG 402/IBUS 402; junior or senior classification.
Cross Listing: IBUS 403/MKTG 403.

MKTG 404 Advanced Excel for Marketing Managers

Credit 1. 1 Lecture Hour.

Hands-on practice and application of the Excel skills needed for marketing decision-making.
Prerequisites: MKTG 323.

MKTG 409 Principles of Marketing

Credits 3. 3 Lecture Hours.

Survey of the basic concepts and decisions associated with product, promotion, distribution, and pricing; focuses on developing marketing strategies that contribute to building long-term customer relationships and achieving the organization's objectives. May not be used to satisfy degree requirements for a major in business.
Prerequisites: Junior classification; for students other than business and agribusiness majors.

MKTG 425 Retail Merchandising

Credits 3. 3 Lecture Hours.

Theories, concepts and practices relating to the merchandising of products for enhancing sales and profit growth of retail businesses; emphasis on retail math, purchasing decisions, vendor negotiations, communications skills, assortment planning and competitive analysis.
Prerequisite: MKTG 321.

MKTG 426 Advanced Retail Case Study

Credits 3. 3 Lecture Hours.

Problems and opportunities faced by retailing organizations; development of an effective strategy through application-oriented seminars and activities, interaction with industry guest speakers and executives; analysis of retail strategies in field settings and completion of a semester long retail audit; participation in a national case competition.
Prerequisites: Admission to upper division in Mays Business School and approval of instructor.

MKTG 430 Marketing Consulting

Credits 3. 3 Lecture Hours.

Consulting tools and techniques, managing client relationships, preparing reports and presentations, problem-solving processes; semester-long client project.
Prerequisites: MKTG 323.

MKTG 431 Marketing Analytics

Credits 3. 3 Lecture Hours.

. Data driven marketing strategy, data handling and management techniques, use of statistical software to estimate marketing models, project based course focused on marking decision making.
Prerequisite: MKTG 321.

MKTG 432 Corporate Social Responsibility

Credits 3. 3 Lecture Hours.

Study of the role of corporate social responsibility, corporate governance and business ethics with an emphasis on the marketing perspective.
Prerequisites: MKTG 321.

MKTG 435 Advanced Selling

Credits 3. 3 Lecture Hours.

In-depth strategic account planning, extensive role-play and team selling exercises, sales analytics, networking and prospecting, strategic goal setting and time management.
Prerequisites: MKTG 335.

MKTG 436 Sales Management

Credits 3. 3 Lecture Hours.

Ethical planning, organizing, staffing, training, motivating and evaluating salespeople.
Prerequisite: MKTG 321.

MKTG 438 Strategic Digital Marketing

Credits 3. 3 Lecture Hours.

Implications of the internet and related digital technologies for marketing; evolution of the digital marketplace and impact on firms’ marketing mix decisions; competitive advantage; public policy issues; future trends and developments.
Prerequisite: MKTG 321.

MKTG 440 Services Marketing

Credits 3. 3 Lecture Hours.

Focuses on the unique challenges of managing a service-based business; delivering quality service to customers and building strong customer relationships; applicable to for-profit and not-for-profit organizations that depend on service excellence for competitive advantage.
Prerequisite: MKTG 321.

MKTG 442 Innovation and Product Management

Credits 3. 3 Lecture Hours.

Opportunity identification, concept generation, concept and program evaluation, development and launch of the various types of new products; specific topics include creativity, design, launch and management of new products.
Prerequisite: MKTG 321.

MKTG 445 Account Planning and Research

Credits 3. 3 Lecture Hours.

Concepts in account planning; gathering and analyzing data (database analysis, focus groups, interviews, surveys); compilation of research into a situation analysis and creative brief for use in a national advertising case competition.
Prerequisites: MKTG 321, approval of instructor.

MKTG 447 Advanced Advertising: Case Competition

Credits 3. 3 Lecture Hours.

Development of a fully integrated, multi-million dollar budgeted advertising campaign plan; participation in a national case competition.
Prerequisite: MKTG 321; approval of instructor.

MKTG 448 Marketing Strategy

Credits 3. 3 Lecture Hours.

Marketing decision-making and strategies in case situations; integration of product, pricing, distribution, and promotion considerations for the purposes of determining and evaluating the optimal marketing strategy.
Prerequisite: MKTG 323; graduating marketing senior.

MKTG 484 Marketing Internship

Credits 3. 3 Other Hours.

Directed internship of at least 300 hours of work under the supervision of a marketing professional providing students with on-the-job training that advances their career objectives; emphasis on business communication and personal professional development.
Prerequisites: Marketing major; MKTG 321; approval of instructor prior to internship.

MKTG 485 Directed Studies

Credits 1 to 3. 1 to 3 Other Hours.

Directed study of selected problems in the area of marketing not covered in other courses.
Prerequisites: MKTG 321; approval of department head; 2.5 GPR in major and overall.

MKTG 489 Special Topics in...

Credits 1 to 4. 1 to 4 Lecture Hours. 0 to 4 Lab Hours.

Selected topics in an identified area of marketing. May be repeated once for credit.
Prerequisites: Admission to upper division in Mays Business School and approval of instructor.