Master of Science in Sport Business Analytics

The Master of Science (MS) in Sport Business Analytics program at Mays Business School will prepare students to meet the growing demand for data-driven decision makers in the sports industry.

Grounded in business fundamentals and cutting-edge analytical techniques, the program will equip students with the skills to collect, manage, analyze, interpret and apply data across both performance and business analytics streams. Specifically, areas such as player performance and development, team strategy, personnel management, ticketing, sponsorships and fan engagement will be the focus of the program. The curriculum will emphasize quantitative analysis, data visualization, predictive modeling and the use of industry-standard tools and software.

Graduates will be prepared for careers in sport organizations, media companies, athletic departments, and analytics firms, where they will use data to drive strategy and performance. With strong ties to professional and collegiate athletics and access to high-level experiential learning opportunities, students will gain real-world experience that positions them for immediate impact in roles such as data analyst, business intelligence coordinator, or player performance specialist.

This program is also approved for delivery via asynchronous or synchronous distance education technology.