Social Media - Certificate
The Department of Communication and Journalism’s certificate in Social Media is designed to prepare Communication, Journalism and Telecommunication Media Studies majors for roles in the social media-literate workforce.
Social media was once a platform primarily used for entertainment and leisure activities. As commercial, non-profit, political, religious, and social entities began utilizing social media for profit and influence, digital natives were employed to manage these platforms. Today, social media is ubiquitous, with people from all walks of life using it. These commercial and social entities now hire well-qualified social media users to handle various aspects of social media production, curation, management, influence, response, and analytics. Social media entrepreneurship is at the forefront of many forms of commerce.