Health Communication - Certificate, Health Campaign/Policy Track

Careers in Health and in Communication are growing much faster than average according to the Office of Occupational Outlook, Bureau of Labor Statistics. Health communication skills are increasingly valuable in careers related to health and medicine, as well as the media, public relations, and strategic communication. Health communication skills are applicable for a variety of health and medical career tasks including provider-patient consultations; the formative research, design, implementation, and assessment of public health communication campaigns; the development of strategic communication initiatives for health organizations and related products and services; as well as leadership in public and private sector health agendas. Health messaging reaches diverse audiences and includes the use of advocacy to influence policy, as well as mediating and shaping public conversations on health issues both face-to-face and via traditional and new media in local and global arenas. Health communication skills are important for profit, nonprofit, and governmental organizations.

The Health Communication Certificate (HCC) provides a track for students interested in health campaigns, other forms of mediated health communication, and health policy. Specific certificate requirements are available in the Undergraduate Studies Office of the Department of Communication. Details are also available on the Department of Communication website.

Students must earn a grade of “B” or better in each course used to meet the requirements. Students who pursue the HCC must complete all requirements prior to graduation.

Required Courses
COMM 370Health Communication3
COMM 470Communication in Health Care Contexts3
COMM 471Media, Health and Medicine3
Prescribed Elective Courses
COMM 375Media Audiences3
COMM 450Media Campaigns3
COMM 325Persuasion3
or COMM 330   or Technology and Human Communication 
One semester or one summer of service learning 10
Total Semester Credit Hours18

Working with non-profit on health promotion or health campaigns for 5 hours per week for a minimum of 10 weeks. Must be approved in advance by the Director of Undergraduate Studies.