Marketing - BBA, Advertising Strategy Track

The Department of Marketing offers students interested in advertising several opportunities for building skills specific to that career, and for networking with advertising professionals.  In addition to taking advertising courses, students can attend professional conferences, participate in local, regional, and national advertising campaign competitions, and tour top advertising agencies.

The Advertising Strategy track supplements their degree by tailoring directed elective courses and building specific advertising skills.  It also provides recruiters a means of identifying top students interested in advertising.

Students who complete the Advertising Strategy track are well-prepared for careers in advertising account services or brand management, or they may choose to specialize in related areas such as media planning, social and digital media, or public relations.

BUAD students expecting to declare their upper level major in Marketing with the Advertising Strategy track must meet the following requirements.

Upper-Level Entry Requirements and Application Procedures

Students who meet the University and college entrance requirements enter Mays Business School as lower-level business (BUAD) majors. Students are encouraged to complete the freshman and sophomore sequences of courses as listed under Curriculum in Business.

Enrollment of Mays Business School students in junior- and senior-level business courses is limited to those who have been admitted to upper-level (also referred to as upper division) in one of the seven BBA majors:  accounting, business honors, finance, management, management information systems, marketing, and supply chain management.

The BBA (accounting, business honors, finance, management, management information systems, marketing, and supply chain management) upper-level entry requirements and application procedures are as follows:

  1. Admission to Upper-Level Major: To be admitted to an upper-level major, a BUAD student must be admitted to Mays Business School and have:
    1. Satisfactorily completed the following five courses:
      ACCT 229Introductory Accounting3
      ECON 202Principles of Economics3
      ECON 203Principles of Economics3
      MATH 140Mathematics for Business and Social Sciences3
      MATH 142Business Calculus (or its equivalent)3
    2. Submitted application for upper level admission no later than the last class day of the semester before their expected upper level entry term. NOTE: For summer upper level entry, all requirements must be completed BEFORE the first class day of the FIRST SUMMER SESSION.
    3. Business students must complete the following three remaining lower-level Core Business Knowledge (CBK) courses at Texas A&M during their first upper-level semester, unless satisfactorily completed prior to upper-level entry:
      ACCT 230Introductory Accounting3
      ISTM 210Fundamentals of Information Systems3
      MGMT 211Legal and Social Environment of Business3
    4. BUAD students may preregister for upper-level business courses in the semester for which they have applied for upper level. However, students who fail to complete upper-level requirements shall not be permitted to remain registered in upper-level business classes.
  2. Transfer Students: Transfer students admitted to Mays Business School will be classified as lower-level business (BUAD) majors until they complete all requirements listed previously in item 1, at which time they may apply for admission to an upper-level major field of study. Transfer students may immediately apply for upper-level when admitted to Mays Business School if, and only if, they meet all upper-level requirements at that time.
  3. Change of Curriculum Students: Texas A&M students who change curriculum into Mays Business School from another college or department at the University enter the business school as lower-level Business (BUAD) students until they complete all requirements listed previously in item 1. Change of curriculum students who, when admitted to the business school, qualify to apply for admission to upper level may do so.
  4. Junior- and Senior-Level Business Courses: Preference for available seats in junior- and senior-level business courses will be given to students who have been admitted to a BBA degree granting major in Mays Business School. All ineligible students who pre-register for upper-level business classes are subject to cancellation of their registration in these courses.

Lower-Level Business Program (BUAD) 

Plan of Study Grid
First Year
FallSemester Credit Hours
MATH 140 Mathematics for Business and Social Sciences 1 3
American history 2 3
Communication 3
Select one of the following:
 
Public Speaking  
Communication for Technical Professions  
Argumentation and Debate  
Composition and Rhetoric  
Life and physical sciences 3
Social and behavioral sciences 3
 Semester Credit Hours15
Spring
ECON 202 Principles of Economics 3
MATH 142 Business Calculus 3 3
American history 2 3
Language, philosophy and culture 3
Life and physical sciences 3
 Semester Credit Hours15
Second Year
Fall
ACCT 229 Introductory Accounting 3
ECON 203 Principles of Economics 3
ISTM 210 Fundamentals of Information Systems 3
POLS 206 American National Government 2 3
Communication 3
Select one of the following:
 
Public Speaking  
Communication for Technical Professions  
Argumentation and Debate  
Composition and Rhetoric  
 Semester Credit Hours15
Spring
ACCT 230 Introductory Accounting 3
MGMT 211 Legal and Social Environment of Business 3
POLS 207 State and Local Government 2 3
Creative arts 3
Life and physical sciences 3
 Semester Credit Hours15
 Total Semester Credit Hours60

Management Information Systems: Students intending to major in Management Information Systems must add ISTM 250 Business Programming Logic and Design (3 credits) to sophomore year curriculum in Business (lower level). The creative arts elective or a communication elective can be taken during the junior year.

Business Honors: Students admitted to Business Honors must add (1) BUSN 125 Business Learning Community I (3 credits) to the freshman year curriculum and (2) BUSN 225 Business Competency (3 credits) to the sophomore year curriculum in Business (lower level). The creative arts elective and a communication elective can be taken during the junior year.

Finance: Students intending to major in Finance must add FINC 210 to freshman year curriculum in Business (lower-level).  The general elective taken in the senior year can be reduced by 1 credit.

Upper-Level Marketing Program

Plan of Study Grid
Third Year
FallSemester Credit Hours
FINC 341 Business Finance 3
MGMT 363 Managing People in Organizations 3
MKTG 321 Marketing 1 3
MKTG 404 Advanced Excel for Marketing Managers 1
SCMT 303 Statistical Methods 3
General elective 2 2
 Semester Credit Hours15
Spring
MKTG 322 Consumer Behavior 3
MKTG 323 Marketing Research 3
SCMT 364 Operations Management 3
Directed elective 3 3
International elective 4 3
 Semester Credit Hours15
Fourth Year
Fall
Marketing elective 5 3
Directed elective 3 3
Directed elective 3 3
General elective 2 3
International elective 4 3
 Semester Credit Hours15
Spring
MGMT 466 Strategic Management 3
MKTG 448 Marketing Strategy 1 3
Marketing elective 5 3
Directed elective 3 3
General elective 2 3
 Semester Credit Hours15
 Total Semester Credit Hours60