Marketing - BBA, Advertising Strategy Track

The Bachelor of Business Administration (BBA) in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Marketing students will be proficient in marketing analytics, digital marketing, customer experience management, and creativity and brand management.

The BBA Marketing (MKTG) Advertising Strategy track offers students interested in advertising several opportunities for building skills specific to this career path, and for networking with advertising professionals.  In addition to taking advertising courses, students can attend professional conferences, participate in local, regional, and national advertising campaign competitions, and tour top advertising agencies.

The BBA MKTG Advertising Strategy track supplements the degree by tailoring directed elective courses and building specific advertising skills. Also, it provides recruiters a means of identifying top students interested in advertising.

Students who complete the BBA MKTG Advertising Strategy degree program are well-prepared for careers in advertising account services or brand management, or they may choose to specialize in related areas such as media planning, social and digital media, or public relations.

Upper-Level Entry Requirements

Admission to the upper-level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.