Sport Management - BS

The Bachelor of Science degree in Sport Management is designed to equip students with the knowledge, skills and practical experience needed to succeed as leaders in the dynamic sport industry (e.g., collegiate athletics and professional sports). 

Through this program, students are prepared for diverse roles in the areas of sport marketing and promotions, sales, analytics and fan behavior, along with proficiency in facility and event management and planning, financial management, leadership management and business planning. The curriculum aligns with the sport industry to ensure graduating students are competitive in the field. Students complete their degree plan with a culminating experience that consists of four (4) options: (1) internship, (2) capstone experience, (3) international experience, and (4) undergraduate research. The internship, following coursework, provides students with on-the-job experience and networking opportunities. The capstone experience consists of an entrepreneurial option and a business project option. The entrepreneurial option provides students with the practical skills necessary to start and manage their own business in sport. The business project allows students to gain practical industry experience working on problems or projects with sport organizations. The international experience is a unique blend of academic programming that provides students with meaningful global engagement and cross-cultural understanding through education abroad programs, faculty-led international field trips, and/or globally focused coursework. The undergraduate research option provides students with the opportunity to develop and investigate their own research project under the guidance of sport management faculty. The degree plan allows students to pursue a minor from a list of approved minors (e.g., business, journalism, speech communications).