Marketing - BBA, Healthcare Marketing Track
The Bachelor of Business Administration (BBA) in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Marketing students will be proficient in marketing analytics, digital marketing, customer experience management, and creativity and brand management.
The BBA Marketing (MKTG) Healthcare Marketing track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in healthcare marketing. The curriculum emphasizes healthcare service quality, the business of healthcare, and healthcare technology. Students who complete this track can work in healthcare marketing positions in service quality and healthcare technology. Students expecting to declare their upper level major in Marketing with the Healthcare Marketing track must meet the requirements.
Upper Level Entry Requirements
Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.