This program prepares students with the skills needed for roles in healthcare marketing, focusing on service quality and healthcare technology.
The Bachelor of Business Administration (BBA) in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Marketing students will be proficient in marketing analytics, digital marketing, customer experience management, creativity, and brand management.
The BBA Marketing (MKTG) Healthcare Marketing track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in healthcare marketing. The curriculum emphasizes healthcare service quality, the business of healthcare, and healthcare technology.
Upper-Level Entry Requirements
Admission to the upper-level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.
Lower-Level Business Program (BUAD)
Plan of Study Grid | First Year |
|---|
| Fall |
|---|
| BUSN 101 | Freshman Business Initiative 1 | 3 |
| MATH 140 | Mathematics for Business and Social Sciences 2 | 3 |
| 3 | 3 |
| 3 |
| 3 |
| | Semester Credit Hours | 15 |
| Spring |
|---|
| ECON 202 | Principles of Economics | 3 |
| MATH 142 | Business Calculus 4 | 3 |
| 3 | 3 |
| 3 |
| 3 |
| | Semester Credit Hours | 15 |
| Second Year |
|---|
| Fall |
|---|
| ACCT 229 | Introductory Accounting | 3 |
| ECON 203 | Principles of Economics | 3 |
| ISTM 210 | Fundamentals of Information Systems | 3 |
| POLS 206 | American National Government 3 | 3 |
| 1 | 3 |
| | Semester Credit Hours | 15 |
| Spring |
|---|
| ACCT 230 | Introductory Accounting | 3 |
| BUSN 203 | Statistical Methods for Business 5 | 3 |
| 1 | 3 |
| 3 |
| 3 |
| | Semester Credit Hours | 15 |
| | Total Semester Credit Hours | 60 |
Management Information Systems: Students intending to major in Management Information Systems must add ISTM 250 Business Programming Logic and Design (3 credits) to second year fall curriculum in Business (lower level). The communication elective can be taken during the third year fall.
Business Honors: Students admitted to Business Honors take BUSN 125 Business Learning Community I (3 credits) in place of BUSN 101 in the first year fall curriculum and must add BUSN 225 Business Competency (3 credits) to the second year spring curriculum in Business (lower level). The creative arts elective can be taken during the third year fall.
Finance: Students intending to major in Finance must add FINC 210 to freshman year curriculum in Business (lower-level). The general elective taken in the fourth year can be reduced by 1 credit.
Upper-Level Marketing Program
Plan of Study Grid | Third Year |
|---|
| Fall |
|---|
| FINC 341 | Business Finance | 3 |
| MGMT 363 | Managing People in Organizations | 3 |
| MKTG 321 | Marketing 1 | 3 |
| POLS 207 | State and Local Government 2 | 3 |
| SCMT 364 | Operations Management | 3 |
| | Semester Credit Hours | 15 |
| Spring |
|---|
| MGMT 311 | Legal and Social Environment of Business | 3 |
| MKTG 322 | Consumer Behavior | 3 |
| MKTG 323 | Marketing Research | 3 |
| MKTG 335 | Professional Selling | 3 |
| 3 | 3 |
| | Semester Credit Hours | 15 |
| Fourth Year |
|---|
| Fall |
|---|
| MKTG 404 | Data Visualization for Marketers | 3 |
| MKTG 443/PHLT 426 | The Business of Healthcare 4 | 3 |
| MKTG 444 | HealthTech for Improving Customer Care 4 | 3 |
| 3 | 3 |
| 5 | 3 |
| | Semester Credit Hours | 15 |
| Spring |
|---|
| MGMT 466 | Strategic Management | 3 |
| MKTG 441 | Improving Healthcare Service 4 | 3 |
| MKTG 448 | Marketing Strategy 1 | 3 |
| 6 | 3 |
| 5 | 3 |
| | Semester Credit Hours | 15 |
| | Total Semester Credit Hours | 60 |
