Marketing - BBA, Healthcare Marketing Track
The Healthcare Marketing track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in healthcare marketing. The curriculum emphasizes healthcare service quality, the business of healthcare, and healthcare technology. Students who complete this track can work in healthcare marketing positions in service quality and healthcare technology. Students expecting to declare their upper level major in Marketing with the Healthcare Marketing track must meet the requirements.
Upper Level Entry Requirements
Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.
Lower-Level Business Program (BUAD)
| First Year | ||
|---|---|---|
| Fall | Semester Credit Hours | |
| MATH 140 | Mathematics for Business and Social Sciences 1 | 3 |
| American history 2 | 3 | |
| Communication | 3 | |
Select one of the following: | ||
| Public Speaking | ||
| Communication for Technical Professions | ||
| Argumentation and Debate | ||
| Composition and Rhetoric | ||
| Life and physical sciences | 3 | |
| Social and behavioral sciences | 3 | |
| Semester Credit Hours | 15 | |
| Spring | ||
| ECON 202 | Principles of Economics | 3 |
| MATH 142 | Business Calculus 3 | 3 |
| American history 2 | 3 | |
| Language, philosophy and culture | 3 | |
| Life and physical sciences | 3 | |
| Semester Credit Hours | 15 | |
| Second Year | ||
| Fall | ||
| ACCT 229 | Introductory Accounting | 3 |
| ECON 203 | Principles of Economics | 3 |
| ISTM 210 | Fundamentals of Information Systems | 3 |
| POLS 206 | American National Government 2 | 3 |
| Communication | 3 | |
Select one of the following: | ||
| Public Speaking | ||
| Communication for Technical Professions | ||
| Argumentation and Debate | ||
| Composition and Rhetoric | ||
| Semester Credit Hours | 15 | |
| Spring | ||
| ACCT 230 | Introductory Accounting | 3 |
| MGMT 211 | Legal and Social Environment of Business | 3 |
| POLS 207 | State and Local Government 2 | 3 |
| Creative arts | 3 | |
| Life and physical sciences | 3 | |
| Semester Credit Hours | 15 | |
| Total Semester Credit Hours | 60 | |
| 1 | MATH 148, MATH 152, MATH 168 and MATH 172 will be accepted in lieu of MATH 140. |
| 2 | For those students under ROTC contract, see Requirement 7 of the "Requirements for a Baccalaureate Degree". |
| 3 | MATH 147, MATH 151 and MATH 171 will be accepted in lieu of MATH 142. |
Management Information Systems: Students intending to major in Management Information Systems must add ISTM 250 Business Programming Logic and Design (3 credits) to sophomore year curriculum in Business (lower level). The creative arts elective or a communication elective can be taken during the junior year.
Business Honors: Students admitted to Business Honors must add (1) BUSN 125 Business Learning Community I (3 credits) to the freshman year curriculum and (2) BUSN 225 Business Competency (3 credits) to the sophomore year curriculum in Business (lower level). The creative arts elective and a communication elective can be taken during the junior year.
Finance: Students intending to major in Finance must add FINC 210 to freshman year curriculum in Business (lower-level). The general elective taken in the senior year can be reduced by 1 credit.
Upper-Level Marketing Program
| Third Year | ||
|---|---|---|
| Fall | Semester Credit Hours | |
| FINC 341 | Business Finance | 3 |
| MGMT 363 | Managing People in Organizations | 3 |
| MKTG 321 | Marketing 1 | 3 |
| MKTG 404 | Data Visualization for Marketers | 3 |
| SCMT 303 | Statistical Methods | 3 |
| Semester Credit Hours | 15 | |
| Spring | ||
| MKTG 322 | Consumer Behavior | 3 |
| MKTG 323 | Marketing Research | 3 |
| MKTG 335 | Professional Selling | 3 |
| SCMT 364 | Operations Management | 3 |
| International elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| MKTG 443 | The Business of Healthcare 3 | 3 |
| MKTG 444 | HealthTech for Improving Customer Care 3 | 3 |
| International elective 2 | 3 | |
| General elective 4 | 3 | |
| General elective 4 | 3 | |
| Semester Credit Hours | 15 | |
| Spring | ||
| MGMT 466 | Strategic Management | 3 |
| MKTG 441 | Service Quality in Healthcare 3 | 3 |
| MKTG 448 | Marketing Strategy 1 | 3 |
| Marketing elective 5 | 3 | |
| General elective 4 | 3 | |
| Semester Credit Hours | 15 | |
| Total Semester Credit Hours | 60 | |
| 1 | This course is an approved writing-designated (W) or oral communication (C) business course. See your academic advisor for additional information.This course is an approved writing-designated (W) or oral communication (C) business course. See your academic advisor for additional information. |
| 2 | Six hours required. A complete list of approved courses is available in the Undergraduate Advising Office, 238 Wehner Building. The six hours of approved international elective courses simultaneously fulfill the University's International and Cultural Diversity Graduation requirement. |
| 3 | Nine hours required. Select from MKTG 441, MKTG 443 and MKTG 444. |
| 4 | Elective courses are open to any course offered for University credit, except ACCT 209, ACCT 210, FINC 409, IBUS 301, ISTM 209, KINE 198, MGMT 209, MGMT 309, MKTG 409, SCMT 309. Additional restrictions may apply: see academic advisor for information. May be taken on a satisfactory/unsatisfactory basis. |
| 5 | Three hours required. Any MKTG course (except required MKTG courses and MKTG 409) and IBUS 401-IBUS 403. |