Marketing - BBA, Healthcare Marketing Track
The Healthcare Marketing track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in healthcare marketing. The curriculum emphasizes healthcare service quality, the business of healthcare, and healthcare technology. Students who complete this track can work in healthcare marketing positions in service quality and healthcare technology. Students expecting to declare their upper level major in Marketing with the Healthcare Marketing track must meet the requirements.
Upper Level Entry Requirements
Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.
Upper-Level Marketing Program
| Third Year | ||
|---|---|---|
| Fall | Semester Credit Hours | |
| FINC 341 | Business Finance | 3 |
| MGMT 363 | Managing People in Organizations | 3 |
| MKTG 321 | Marketing 1 | 3 |
| MKTG 404 | Data Visualization for Marketers | 3 |
| SCMT 303 | Statistical Methods | 3 |
| Semester Credit Hours | 15 | |
| Spring | ||
| MKTG 322 | Consumer Behavior | 3 |
| MKTG 323 | Marketing Research | 3 |
| MKTG 335 | Professional Selling | 3 |
| SCMT 364 | Operations Management | 3 |
| International elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| MKTG 443 | The Business of Healthcare 3 | 3 |
| MKTG 444 | HealthTech for Improving Customer Care 3 | 3 |
| International elective 2 | 3 | |
| General elective 4 | 3 | |
| General elective 4 | 3 | |
| Semester Credit Hours | 15 | |
| Spring | ||
| MGMT 466 | Strategic Management | 3 |
| MKTG 441 | Service Quality in Healthcare 3 | 3 |
| MKTG 448 | Marketing Strategy 1 | 3 |
| Marketing elective 5 | 3 | |
| General elective 4 | 3 | |
| Semester Credit Hours | 15 | |
| Total Semester Credit Hours | 60 | |
| 1 | This course is an approved writing-designated (W) or oral communication (C) business course. See your academic advisor for additional information.This course is an approved writing-designated (W) or oral communication (C) business course. See your academic advisor for additional information. |
| 2 | Six hours required. A complete list of approved courses is available in the Undergraduate Advising Office, 238 Wehner Building. The six hours of approved international elective courses simultaneously fulfill the University's International and Cultural Diversity Graduation requirement. |
| 3 | Nine hours required. Select from MKTG 441, MKTG 443 and MKTG 444. |
| 4 | Elective courses are open to any course offered for University credit, except ACCT 209, ACCT 210, FINC 409, IBUS 301, ISTM 209, KINE 198, MGMT 209, MGMT 309, MKTG 409, SCMT 309. Additional restrictions may apply: see academic advisor for information. May be taken on a satisfactory/unsatisfactory basis. |
| 5 | Three hours required. Any MKTG course (except required MKTG courses and MKTG 409) and IBUS 401-IBUS 403. |