Marketing - BBA, Healthcare Marketing Track

The Healthcare Marketing track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in healthcare marketing. The curriculum emphasizes healthcare service quality, the business of healthcare, and healthcare technology.  Students who complete this track can work in healthcare marketing positions in service quality and healthcare technology.  Students expecting to declare their upper level major in Marketing with the Healthcare Marketing track must meet the requirements.

Upper Level Entry Requirements

Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.

Upper-Level Marketing Program 

Plan of Study Grid
Third Year
FallSemester Credit Hours
FINC 341 Business Finance 3
MGMT 363 Managing People in Organizations 3
MKTG 321 Marketing 1 3
MKTG 404 Data Visualization for Marketers 3
SCMT 303 Statistical Methods 3
 Semester Credit Hours15
Spring
MKTG 322 Consumer Behavior 3
MKTG 323 Marketing Research 3
MKTG 335 Professional Selling 3
SCMT 364 Operations Management 3
International elective 2 3
 Semester Credit Hours15
Fourth Year
Fall
MKTG 443 The Business of Healthcare 3 3
MKTG 444 HealthTech for Improving Customer Care 3 3
International elective 2 3
General elective 4 3
General elective 4 3
 Semester Credit Hours15
Spring
MGMT 466 Strategic Management 3
MKTG 441 Service Quality in Healthcare 3 3
MKTG 448 Marketing Strategy 1 3
Marketing elective 5 3
General elective 4 3
 Semester Credit Hours15
 Total Semester Credit Hours60