Marketing - BBA, Professional Selling and Sales Management Track
The Bachelor of Business Administration (BBA) in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Marketing students will be proficient in marketing analytics, digital marketing, customer experience management, and creativity and brand management.
The BBA Marketing (MKTG) Professional Selling and Sales Management track offers students interested in sales several opportunities for building skills specific to that career, and for networking with sales professionals. In addition to taking sales courses, students can attend professional conferences, participate in local, regional, and national sales competitions, and network with sales partners through local events.
Students who are looking to expand their communication and relationship building skills should consider the BBA MKTG Professional Selling and Sales Management track. Students in this program take three sales-related directed electives that provide real world scenarios and role-plays which help them build skills that are critical for a successful career in sales and marketing.
Students completing the BBA MKTG Professional Selling and Sales Management degree will have enhanced their interpersonal communication skills in a business environment, giving them a distinct advantage in the job market regardless of the planned career path.
Upper Level Entry Requirements
Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.