Marketing - BBA, Analytics and Consulting Track
The Department of Marketing offers a Bachelor of Business Administration (BBA) in Marketing. A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, professional selling, or healthcare marketing. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.
Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Students select from one of five specializations, or tracks, which provide academic focus and career direction for student interests. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.
The BBA Marketing (MKTG) Analytics and Consulting track offers students interested in analytics and consulting several opportunities for building skills specific to this career path, and for networking with analytics and consulting professionals. In addition to taking courses geared to analytics and consulting, students can attend professional conferences and participate in local, regional, and national consulting competitions.
The BBA MKTG-Analytics and Consulting track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in analytics or consulting. The curriculum emphasizes marketing analytics and marketing consulting as well as a consulting project in corporate social responsibility.
Students who complete the BBA MKTG-Analytics and Consulting degree program are well-prepared to work in marketing analytics or consulting positions for marketing, information systems, or organizational structure.
Upper Level Entry Requirements
Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.
Lower-Level Business Program (BUAD)
First Year | ||
---|---|---|
Fall | Semester Credit Hours | |
MATH 140 | Mathematics for Business and Social Sciences 1 | 3 |
American history 2 | 3 | |
Communication | 3 | |
Select one of the following: | ||
Public Speaking | ||
Communication for Technical Professions | ||
Argumentation and Debate | ||
Composition and Rhetoric | ||
Life and physical sciences | 3 | |
Social and behavioral sciences | 3 | |
Semester Credit Hours | 15 | |
Spring | ||
ECON 202 | Principles of Economics | 3 |
MATH 142 | Business Calculus 3 | 3 |
American history 2 | 3 | |
Language, philosophy and culture | 3 | |
Life and physical sciences | 3 | |
Semester Credit Hours | 15 | |
Second Year | ||
Fall | ||
ACCT 229 | Introductory Accounting | 3 |
ECON 203 | Principles of Economics | 3 |
ISTM 210 | Fundamentals of Information Systems | 3 |
POLS 206 | American National Government 2 | 3 |
Communication | 3 | |
Select one of the following: | ||
Public Speaking | ||
Communication for Technical Professions | ||
Argumentation and Debate | ||
Composition and Rhetoric | ||
Semester Credit Hours | 15 | |
Spring | ||
ACCT 230 | Introductory Accounting | 3 |
MGMT 211 | Legal and Social Environment of Business | 3 |
POLS 207 | State and Local Government 2 | 3 |
Creative arts | 3 | |
Life and physical sciences | 3 | |
Semester Credit Hours | 15 | |
Total Semester Credit Hours | 60 |
1 | MATH 148, MATH 152, MATH 168 and MATH 172 will be accepted in lieu of MATH 140. |
2 | For those students under ROTC contract, see Requirement 7 of the "Requirements for a Baccalaureate Degree". |
3 | MATH 147, MATH 151 and MATH 171 will be accepted in lieu of MATH 142. |
Management Information Systems: Students intending to major in Management Information Systems must add ISTM 250 Business Programming Logic and Design (3 credits) to sophomore year curriculum in Business (lower level). The creative arts elective or a communication elective can be taken during the junior year.
Business Honors: Students admitted to Business Honors must add (1) BUSN 125 Business Learning Community I (3 credits) to the freshman year curriculum and (2) BUSN 225 Business Competency (3 credits) to the sophomore year curriculum in Business (lower level). The creative arts elective and a communication elective can be taken during the junior year.
Finance: Students intending to major in Finance must add FINC 210 to freshman year curriculum in Business (lower-level). The general elective taken in the senior year can be reduced by 1 credit.
Upper-Level Marketing Program
Third Year | ||
---|---|---|
Fall | Semester Credit Hours | |
FINC 341 | Business Finance | 3 |
MGMT 363 | Managing People in Organizations | 3 |
MKTG 321 | Marketing 1 | 3 |
MKTG 404 | Data Visualization for Marketers | 3 |
SCMT 303 | Statistical Methods | 3 |
Semester Credit Hours | 15 | |
Spring | ||
MKTG 322 | Consumer Behavior | 3 |
MKTG 323 | Marketing Research | 3 |
MKTG 335 | Professional Selling | 3 |
MKTG 430 | Marketing Consulting 2 | 3 |
SCMT 364 | Operations Management | 3 |
Semester Credit Hours | 15 | |
Fourth Year | ||
Fall | ||
MKTG 438 | Strategic Digital Marketing 2 | 3 |
International elective 3 | 3 | |
General elective 4 | 3 | |
General elective 4 | 3 | |
Marketing elective 5 | 3 | |
Semester Credit Hours | 15 | |
Spring | ||
MGMT 466 | Strategic Management | 3 |
MKTG 431 | Marketing Analytics 2 | 3 |
MKTG 448 | Marketing Strategy 1 | 3 |
International elective 3 | 3 | |
General elective 4 | 3 | |
Semester Credit Hours | 15 | |
Total Semester Credit Hours | 60 |
1 | This course is an approved writing-designated (W) or oral communication (C) business course. See your academic advisor for additional information. |
2 | Directed elective. Required courses MKTG 430, MKTG 431 and MKTG 438. |
3 | Six hours required. A complete list of approved courses is available in the Undergraduate Advising Office, 238 Wehner Building. The six hours of approved international elective courses simultaneously fulfill the University's International and Cultural Diversity Graduation requirement. |
4 | General electives are any courses offered for University credit except ACCT 209, ACCT 210, FINC 409, IBUS 301, ISTM 209, KINE 198, MGMT 209, MGMT 309, MKTG 409, SCMT 309. Additional restrictions may apply: see academic advisor for information. May be taken on a satisfactory/unsatisfactory basis. |
5 | Three hours required. Any MKTG course (except required MKTG courses and MKTG 409). |