Marketing - BBA, Analytics and Consulting Track

The Department of Marketing offers a Bachelor of Business Administration (BBA) in Marketing. A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, professional selling, or healthcare marketing.  Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Students select from one of five specializations, or tracks, which provide academic focus and career direction for student interests. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.

The BBA Marketing (MKTG) Analytics and Consulting track offers students interested in analytics and consulting several opportunities for building skills specific to this career path, and for networking with analytics and consulting professionals.  In addition to taking courses geared to analytics and consulting, students can attend professional conferences and participate in local, regional, and national consulting competitions.

The BBA MKTG-Analytics and Consulting track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in analytics or consulting. The curriculum emphasizes marketing analytics and marketing consulting as well as a consulting project in corporate social responsibility.

Students who complete the BBA MKTG-Analytics and Consulting degree program are well-prepared to work in marketing analytics or consulting positions for marketing, information systems, or organizational structure.  

Upper Level Entry Requirements

Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.

Lower-Level Business Program (BUAD) 

Plan of Study Grid
First Year
FallSemester Credit Hours
MATH 140 Mathematics for Business and Social Sciences 1 3
American history 2 3
Communication 3
Select one of the following:
 
Public Speaking  
Communication for Technical Professions  
Argumentation and Debate  
Composition and Rhetoric  
Life and physical sciences 3
Social and behavioral sciences 3
 Semester Credit Hours15
Spring
ECON 202 Principles of Economics 3
MATH 142 Business Calculus 3 3
American history 2 3
Language, philosophy and culture 3
Life and physical sciences 3
 Semester Credit Hours15
Second Year
Fall
ACCT 229 Introductory Accounting 3
ECON 203 Principles of Economics 3
ISTM 210 Fundamentals of Information Systems 3
POLS 206 American National Government 2 3
Communication 3
Select one of the following:
 
Public Speaking  
Communication for Technical Professions  
Argumentation and Debate  
Composition and Rhetoric  
 Semester Credit Hours15
Spring
ACCT 230 Introductory Accounting 3
MGMT 211 Legal and Social Environment of Business 3
POLS 207 State and Local Government 2 3
Creative arts 3
Life and physical sciences 3
 Semester Credit Hours15
 Total Semester Credit Hours60

Management Information Systems: Students intending to major in Management Information Systems must add ISTM 250 Business Programming Logic and Design (3 credits) to sophomore year curriculum in Business (lower level). The creative arts elective or a communication elective can be taken during the junior year.

Business Honors: Students admitted to Business Honors must add (1) BUSN 125 Business Learning Community I (3 credits) to the freshman year curriculum and (2) BUSN 225 Business Competency (3 credits) to the sophomore year curriculum in Business (lower level). The creative arts elective and a communication elective can be taken during the junior year.

Finance: Students intending to major in Finance must add FINC 210 to freshman year curriculum in Business (lower-level).  The general elective taken in the senior year can be reduced by 1 credit.

Upper-Level Marketing Program

Plan of Study Grid
Third Year
FallSemester Credit Hours
FINC 341 Business Finance 3
MGMT 363 Managing People in Organizations 3
MKTG 321 Marketing 1 3
MKTG 404 Data Visualization for Marketers 3
SCMT 303 Statistical Methods 3
 Semester Credit Hours15
Spring
MKTG 322 Consumer Behavior 3
MKTG 323 Marketing Research 3
MKTG 335 Professional Selling 3
MKTG 430 Marketing Consulting 2 3
SCMT 364 Operations Management 3
 Semester Credit Hours15
Fourth Year
Fall
MKTG 438 Strategic Digital Marketing 2 3
International elective 3 3
General elective 4 3
General elective 4 3
Marketing elective 5 3
 Semester Credit Hours15
Spring
MGMT 466 Strategic Management 3
MKTG 431 Marketing Analytics 2 3
MKTG 448 Marketing Strategy 1 3
International elective 3 3
General elective 4 3
 Semester Credit Hours15
 Total Semester Credit Hours60