Marketing - BBA, Analytics and Consulting Track

The Department of Marketing offers a Bachelor of Business Administration (BBA) in Marketing. A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, professional selling, or healthcare marketing.  Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Students select from one of five specializations, or tracks, which provide academic focus and career direction for student interests. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.

The BBA Marketing (MKTG) Analytics and Consulting track offers students interested in analytics and consulting several opportunities for building skills specific to this career path, and for networking with analytics and consulting professionals.  In addition to taking courses geared to analytics and consulting, students can attend professional conferences and participate in local, regional, and national consulting competitions.

The BBA MKTG-Analytics and Consulting track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in analytics or consulting. The curriculum emphasizes marketing analytics and marketing consulting as well as a consulting project in corporate social responsibility.

Students who complete the BBA MKTG-Analytics and Consulting degree program are well-prepared to work in marketing analytics or consulting positions for marketing, information systems, or organizational structure.  

Upper Level Entry Requirements

Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.

Lower-Level Business Program (BUAD) 

Plan of Study Grid

First Year
Fall		Semester Credit Hours
MATH 140	Mathematics for Business and Social Sciences 1	3
American history 2		3
Communication		3
Select one of the following:
COMM 203	Public Speaking
COMM 205	Communication for Technical Professions
COMM 243	Argumentation and Debate
ENGL 104	Composition and Rhetoric
Life and physical sciences		3
Social and behavioral sciences		3
	Semester Credit Hours	15
Spring
ECON 202	Principles of Economics	3
MATH 142	Business Calculus 3	3
American history 2		3
Language, philosophy and culture		3
Life and physical sciences		3
	Semester Credit Hours	15
Second Year
Fall
ACCT 229	Introductory Accounting	3
ECON 203	Principles of Economics	3
ISTM 210	Fundamentals of Information Systems	3
POLS 206	American National Government 2	3
Communication		3
Select one of the following:
COMM 203	Public Speaking
COMM 205	Communication for Technical Professions
COMM 243	Argumentation and Debate
ENGL 104	Composition and Rhetoric
	Semester Credit Hours	15
Spring
ACCT 230	Introductory Accounting	3
MGMT 211	Legal and Social Environment of Business	3
POLS 207	State and Local Government 2	3
Creative arts		3
Life and physical sciences		3
	Semester Credit Hours	15
	Total Semester Credit Hours	60

1	MATH 148, MATH 152, MATH 168 and MATH 172 will be accepted in lieu of MATH 140.
2	For those students under ROTC contract, see Requirement 7 of the "Requirements for a Baccalaureate Degree".
3	MATH 147, MATH 151 and MATH 171 will be accepted in lieu of MATH 142.

Management Information Systems: Students intending to major in Management Information Systems must add ISTM 250 Business Programming Logic and Design (3 credits) to sophomore year curriculum in Business (lower level). The creative arts elective or a communication elective can be taken during the junior year.

Business Honors: Students admitted to Business Honors must add (1) BUSN 125 Business Learning Community I (3 credits) to the freshman year curriculum and (2) BUSN 225 Business Competency (3 credits) to the sophomore year curriculum in Business (lower level). The creative arts elective and a communication elective can be taken during the junior year.

Finance: Students intending to major in Finance must add FINC 210 to freshman year curriculum in Business (lower-level).  The general elective taken in the senior year can be reduced by 1 credit.