Department of Marketing

The Department of Marketing at the Mays Business School is a distinguished leader in the field of marketing education and research. Our programs and curricula receive global recognition for their strength and continued contributions to the field of marketing. For more information visit the Department of Marketing website.

Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns and ethical issues.

The Bachelor of Business Administration (BBA) in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Marketing students will be proficient in marketing analytics, digital marketing, customer experience management, and creativity and brand management. Students completing a degree in marketing choose between five tracks: advertising strategy, analytics and consulting, healthcare marketing, professional selling and sales management, and strategic retailing. A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, professional selling, or healthcare marketing.  Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.

Marketing Academic Advising

Academic advising and career guidance for upper division marketing majors is available in the Department of Marketing office, Suite 220 Wehner Building, (979) 845-2309. Hannah Cole, hcole@mays.tamu.edu, is the academic advisor for the department.

Berry, Leonard L, Distinguished Professor and Regents Professor
Marketing
PHD, Arizona State University, 1968

Busch, Paul S, Regents Professor
Marketing
PHD, The Pennsylvania State University, 1974

Dikec, Altay, Clinical Assistant Professor
Marketing
PHD, Konkuk University - Miller Graduate School of Business, 2012

Griffith, David Andrew, Professor
Marketing
PHD, Kent State University, 1997

Howard, Ray, Assistant Professor
Marketing
PHD, University of British Columbia, Canada, 2020

Jones III, Eli, Professor
Marketing
PHD, Texas A&M University, 1997

Lampo, Sandra S, Clinical Associate Professor
Marketing
PHD, Texas A&M University, 2001

Liu, Yan, Associate Professor
Marketing
PHD, Purdue University, 2010

Loring, Andrew J, Senior Lecturer
Marketing
MS, University of Maine, 2012

McDaniel, Stephen W, Senior Professor
Marketing
PHD, University of Arkansas, 1979

Molhusen, Brian E, Executive Professor
Marketing
BBA, Texas A&M University, 1978

Mosley, Buffy, Assistant Professor
Marketing
PHD, Emory University, 2020

Olson, Nicholas John, Assistant Professor
Marketing
PHD, University of Minnesota, 2018

Parish, Janet T, Clinical Professor
Marketing
PHD, University of Alabama, 2002

Pratt, Alex, Clinical Assistant Professor
Marketing
PHD, University of Alabama, 2020

Pride, William M, Professor
Marketing
PHD, Louisiana State University and A&M College, 1972

Ramani, Nandini, Assistant Professor
Marketing
PHD, University of Texas at Austin, 2019

Seipp, Leslie S, Senior Lecturer
Marketing
MBA, Rice University, 2008

Shankar, Venkatesh, Professor
Marketing
PHD, Northwestern University, 1995

Sharma, Amalesh, Assistant Professor
Marketing
PHD, Georgia State University, 2017

Shi, Huanhuan, Assistant Professor
Marketing
DBA, The Pennsylvania State University, 2016

Sorescu, Alina, Professor
Marketing
PHD, University of Houston, 2002

Sreenivasan, Akshaya, Clinical Assistant Professor
Marketing
PHD, The Pennsylvania State University, 2016

Sridhar, Shrihari, Professor
Marketing
PHD, University of Missouri at Columbia, 2009

Troy, Alesia C, Clinical Professor
Marketing
PHD, Texas A&M University, 1997

Varadarajan, Poondi, Distinguished Professor and Regents Professor
Marketing
PHD, University of Massachusetts Amherst, 1979

Yadav, Manjit S, Professor
Marketing
PHD, Virginia Tech, 1990