Marketing - BBA, Strategic Retailing Track

The Center for Retailing Studies is a nationally known and respected center that is part of the Department of Marketing in Mays Business School at Texas A&M University. The Center is a bridge between the academic and business community, and serves students, faculty, and partner firms in a variety of ways, one of which is the Strategic Retailing track of the BBA in Marketing. The Strategic Retailing track allows students to gain experience in the retailing industry. Graduates who complete this track are well equipped for exciting careers in management, merchandising, retail financial planning, and marketing. Completion of the program provides tangible evidence of commitment to and expertise in retailing.  Students expecting to declare their upper level major in Marketing with the Strategic Retailing track must meet the requirements.

Upper Level Entry Requirements

Admission to the upper level major of marketing (MKTG) requires satisfactory completion of specific coursework. To review requirements and application procedures see Upper-Level Entry Requirements and Application Procedures.

Upper-Level Marketing Program

Plan of Study Grid
Third Year
FallSemester Credit Hours
FINC 341 Business Finance 3
MGMT 363 Managing People in Organizations 3
MKTG 321 Marketing 1 3
MKTG 404 Data Visualization for Marketers 3
SCMT 303 Statistical Methods 3
 Semester Credit Hours15
Spring
MKTG 322 Consumer Behavior 3
MKTG 323 Marketing Research 3
MKTG 335 Professional Selling 3
SCMT 364 Operations Management 3
International elective 2 3
 Semester Credit Hours15
Fourth Year
Fall
Directed elective 3 3
Directed elective 3 3
International elective 2 3
General elective 4 3
General elective 4 3
 Semester Credit Hours15
Spring
MGMT 466 Strategic Management 3
MKTG 448 Marketing Strategy 1 3
Directed elective 3 3
Marketing elective 5 3
General elective 4 3
 Semester Credit Hours15
 Total Semester Credit Hours60