Mays Business School offers a Marketing Certificate. The purpose of the certificate is to teach the fundamental knowledge and tools necessary for an MBA level career in marketing, including those for marketing analysis, consumer behavior, and services and product marketing.  The certificate is only open to MBA students.   

Course List

Code	Title	Semester Credit Hours
Required course
MKTG 613	Marketing Management	1-3
Elective courses 1
Select three of the following:		9
MGMT 639	Negotiations in Competitive Environments
MGMT 658	Managing Projects
MKTG 625	Marketing Analytics I
MKTG 650	Analyzing Consumer Behavior
MKTG 656	Branding and Marketing Communication
MKTG 671	Product Innovation
MKTG 673	Services Marketing
MKTG 685	Directed Studies
MKTG 689	Special Topics in...
ISTM 660	Applied Predictive Analytics for Business
Total Semester Credit Hours		12

¹

List of courses, prepared by the certificate coordinator, that may be taken as prescribed elective courses.