Marketing - Certificate
Mays Business School offers a Marketing Certificate. The purpose of the certificate is to teach the fundamental knowledge and tools necessary for an MBA level career in marketing, including those for marketing analysis, consumer behavior, and services and product marketing. The certificate is only open to MBA students.
| Code | Title | Semester Credit Hours |
|---|---|---|
| Required course | ||
| MKTG 613 | Marketing Management | 1-3 |
| Elective courses 1 | ||
| Select three of the following: | 9 | |
| Services Marketing | ||
| Product Innovation | ||
| Analyzing Consumer Behavior | ||
| Branding and Marketing Communication | ||
| Marketing Analytics I | ||
| Total Semester Credit Hours | 12 | |
| 1 | List of courses, prepared by the certificate coordinator, that may be taken as prescribed elective courses. |